Welcome to King’s Brand!
where creativity meets innovation to
build unforgettable brands.
Mission
At King’s Brand, our mission is to be the premier student-run pro bono marketing initiative in the UK, setting the standard for creativity, strategic thinking and impactful brand solutions. We aspire to be the go-to partner for organisations seeking exceptional marketing talent, where our members are recognised for their innovative thinking, professionalism and commitment to delivering impactful results.
Value Proposition
We seek to foster a culture of relentless creativity and uncompromising excellence, rooted in strategic thinking and real-world impact. We are dedicated to developing top-tier marketing talent, equipping our members with the skills, experience, and industry network needed to thrive in the competitive world of branding and communications.
Past Projects
Even
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Even ----
We collaborated with Even, shaping their content strategy around a clear understanding of their brand values and creative preferences. Drawing from their vision, we planned and refined content ideas that aligned with what resonated most with them, while steering clear of approaches they felt didn’t fit.
Our support extended into video production, from ideation and scripting through to shooting and editing, ensuring the final output captured their identity.
A key challenge was their preference for avoiding overly promotional styles, so we crafted concepts that remained authentic yet engaging - striking a balance between genuine storytelling and entertainment.
Gradstay
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Gradstay ----
We partnered with Gradstay, an early-stage startup, to deliver a comprehensive rebrand - elevating their visual identity through refined typography, a refreshed colour palette, and a redesigned logo, all aligned with their long-term positioning.
For the launch of their new tech product, we devised and executed strategies for two interlinked brands within the same company. This involved managing distinct Instagram accounts with tailored content, tone, and audience focus, while preserving a cohesive brand connection.
Our creative output spanned bespoke graphic assets, such as carousel posts, and dynamic video content, ensuring a consistent and engaging presence across all channels.
Daniel Merighi
Co-Founder of Gradstay
